As part of the Eurovision Song Contest 2025, we designed an extraordinary brand experience for Novartis. The official partner of the Eurovision Song Contest will present itself with 150 square meters of space in the ESC Village.
This brandexperience is a vibrant expression of what happens when boundaries dissolve. By blending science with artistic energy, the concept embodied the heart of Novartis and the pulse of Eurovision, turning corporate presence into a living, breathing experience.
Booth size:
150 m²
Scope of work:
Overall implementation, design, conception, realization and assembly
Highlights:
AI-assisted brand film, visible on a 9m round disc. A fusion of music and science, experienced through various elements (e.g., sound shower, kinetic wall, music generator)
Overall implementation, design, conception, realization and assembly
