By uniting the worlds of music and science, Novartis reimagined its traditional brand image in a truly unique way. At the Eurovision Village, with more than 190,000 visitors, it was perceived as an accessible ambassador and created a space where science could be experienced in a tangible way.
The official partner of the ESC presents itself with 150 square meters of space. This brand experience is a vibrant expression of what happens when boundaries dissolve. By blending science with artistic energy, the concept embodied the heart of Novartis and the pulse of Eurovision, turning corporate presence into a living, breathing experience.
The design embraces the concept of the echo as a bridge between people, space, and innovation. The audience is not merely a passive observer but becomes a resonator -each movement ignites waves through the space, creating a tangible harmony between body and environment — a living metaphor for resonance and shared discovery.
Modern technologies and AI expand the brand story into a multisensory journey, framed by an original composition of light and sound. At the heart of the installation stands a nine-meter circular LED screen, inviting visitors into an AI-enhanced visual journey that transforms them into scientists themselves. Immersed in the moment, they create their own Sound of Science by mixing sound elements, stepping into a Sound Shower, or watching their personal echo ripple across the Kinetic Wall.
Booth size:
150 m²
Scope of work:
Overall implementation, design, conception, realization and assembly
Highlights:
AI-assisted brand film, visible on a 9m round disc. A fusion of music and science, experienced through various elements (e.g., sound shower, kinetic wall, music generator)
Overall implementation, design, conception, realization and assembly
