Carl F. Bucherer

Feel @Home

Brand | Experience World

Tradition and the Power of Innovation

Carl F. Bucherer is an independent Swiss watch brand that was owned by the Bucherer family from its foundation in 1888 until 2023. This long tradition combined with its innovative strength has made the brand a leading name in the watch industry.

For Baselworld, the world-renowned trade fair for watches and jewellery, a stand concept was developed for Carl F. Bucherer that would make visitors feel at home. This concept was designed and realised in collaboration with La Cellula Lab to create a welcoming and inspiring environment.

890m² on Three Floors

The impressive pavilion covers a total of 890m² and is spread over three floors, which optimised the presentation of the products and interaction with visitors. expomobilia was responsible for the planning and the entire structural realisation. From planning to assembly and dismantling, every step was carefully planned to ensure that all requirements were met.

Das einladende und grosszügige Standkonzept vermittele den Besuchern das Gefühl, sich wie zu Hause zu fühlen.