4B AG produces windows, sliding doors and facades at various locations in Switzerland. With its innovative product range, the company from Central Switzerland targets B2B customers such as architects and carpenters, but also homeowners with a focus on renovation. The aim was to attract both customer segments to the exhibition stand at Swissbau 2020 and to convince them of the market leader’s products.
Expomobilia supported its sister company MCH Global in the creation of the 4B Loft concept. The modern stand design with exposed concrete and traditional furnishings provided the ideal setting to show off the new construction and renovation elements. Expomobilia’s staff worked closely with MCH Global’s colleagues in both the conception and implementation phases.
