Scenography in temporary construction: how does it influence our perception and emotions?

In the world of temporary construction, scenography is a particularly exciting challenge. Scenography can be understood as the teaching or art of staging in space. It is not only about the design of rooms and the placement of products. It is about creating an impressive atmosphere that tells visitors a story and transports them into another world. This is also called the customer journey. Not only visual elements play a role, but also acoustic and haptic perception. Successful scenography can help keep customers coming back, giving positive reviews and recommending the event to others. Scenography in temporary construction requires a high degree of creativity, flexibility and organizational talent. It opens up countless opportunities to bring creative concepts to life and push the boundaries of design. With the right planning and implementation, a temporary space can become an unforgettable experience for all involved.

Swiss pavilion

A prime example of the successful implementation of scenography in temporary construction is the Swiss Pavilion at the EXPO 2020 Dubai. The Swiss pavilion was dedicated to the theme “Reflections” in both its physical construction and its scenography. The main experience of the pavilion took visitors on a fascinating hike, inspired by the majestic Alps, through real fog. The journey culminated in a breathtaking panorama overlooking the Swiss mountains. The moment of breaking through dense fog at the summit conveyed a powerful sensory experience symbolizing reflection, discovery and shifting perspectives. This spatial and scenographic experience placed visitors directly in the heart of Swiss history with the goal of developing an emotional connection to the alpine nation of Switzerland. The Swiss Pavilion is a wonderful example of an experiential world that unfolds its full potential through captivating stories, entertainment, sensory and emotional moments.

Lindt Home of Chocolat 

Another example is the Lindt museum “Lindt Home of Chocolat” in Kilchberg, which guides visitors through an eventful chocolate tour. The Expomobilia team was significantly involved in the realization of this project. As soon as they enter the building, visitors are enveloped by the tantalizing aroma of chocolate, as the world’s largest free-standing chocolate fountain rises 9 meters into the air in the middle of the atrium. This beguiles the senses and puts guests in the mood for a unique experience. In addition to the chocolate fountain, the museum offers a variety of fascinating exhibits, including detailed replicas of miniature chocolates. Visitors have the opportunity to take part in chocolate-making workshops with Lindt chocolatiers, experience interactive discovery tours that tell the eventful story of chocolate, take a behind-the-scenes look at Lindt’s state-of-the-art testing facilities and, of course, enjoy an irresistible chocolate tasting. The Lindt Museum, Home of Chocolate, offers chocolate lovers an unforgettable experience that takes their passion for this delicious treat to a new level.

Temple of Light 

An enchanting experience awaits visitors at the Temple of Light in Shanghai. This extraordinary venue presents a 360-degree art exhibition that uses the latest projection technology to display paintings on an enormous scale and multiple dimensions inside the space. Surrounded by surround sound and stunning projections that stretch from floor to ceiling, visitors can experience the exhibition in all its glory. But the magic of the temple is not limited to the interior. The exterior is equally mystical, with corrugated, reflective stainless steel panels that interact with the movement of the sun and the nearby Huangpu River. The Temple of Light aimed to make art more democratically accessible and bridge different cultures. The Temple of Light succeeded in this endeavor in a breathtaking way. Visitors were transported to another world during the show and fully immersed in the action.

Building experiences

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