We construct unique experience worlds for the galas of IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) in order to launch their new annual collections. Expomobilia realizes all scenery and grandstand constructions, booth designs, signage and textile work.
In 2019, IWC Schaffhausen celebrated the launch of its new pilot watches. According to the motto «Silver Spitfire – The Longest Flight», Expomobilia utilized its knowledge of trade show construction in order to temporarily transform the location into a stylish ambience for an exclusive gala evening boasting a hangar look. The bar, carrier arches, DJ desk, hangar gate, grandstand, floor signage and the interactive Photo Booth were all produced in-house by Expomobilia. Similar to our work on small exhibition stands, our team also carried out all print & plot work.