Heidi Chocolat aims to have flagship stores on Europe’s most discerning boulevards. For their redesign and the first implementation in Vienna, our team was asked to create a shopfitting concept. The resulting design combines the natural materials of Swiss chalets with the stylish ambience of a luxury Alpine hotels. Special accents are set by the large wooden beams, in combination with modern, charcoal-coloured shelving and furniture.
The key visuals of Heidi Chocolat’s new launch campaign were brought-to-life as a three-dimensional mountain backdrop – with integrated lighting. Project manager Heinz Auer is pleased with the result:
“It was important for us to work with a few select materials. This way, visitors to the Heidi Chocolat flagship stores are immersed in the ambience of a stylish, Swiss wooden chalet.”