Tradition and the power of innovation
Carl F. Bucherer is an independent Swiss watch brand, and has been in the ownership of the Bucherer family since its founding in 1888. The stand design for Baselworld reflected the slogan “Feel at home”, and was conceived and implemented by Expomobilia in collaboration with La Cellula Lab.
The total built-up area is 890 m2 and is spread over three floors. Expomobilia’s task consists of the planning and the complete structural implementation incl. assembly and disassembly of this pavilion.