In September 2018, the ultimate show for automotive masterpieces celebrated its international debut in Basel. Grand Basel hired Winkler and expomobilia to create a unique show architecture.
expomobilia developed and implemented a frame concept for presenting exhibits. The aim was to create a modular system that combines the presentation of cars with lounges. The result is a modular system in which lounges and cars can be combined as desired.
The system is also reduced to the max. So the focus lays on the exhibits: the real stars of the show.
In total, 100 different cars were presented in 56 frames on an exhibition area of 32,000m².
In addition to the frames, expomobilia also designed and built the Collectors Lounge and the Mall.
