Grand Basel

The Frame

Tradeshow | Event

Modular exhibition architecture

In September 2018, the ultimate show for automotive masterpieces celebrated its international debut in Basel. Grand Basel hired Winkler and expomobilia to create a unique show architecture.

expomobilia developed and implemented a frame concept for presenting exhibits. The aim was to create a modular system that combines the presentation of cars with lounges. The result is a modular system in which lounges and cars can be combined as desired.

Reduced to the max

The system is also reduced to the max. So the focus lays on the exhibits: the real stars of the show.

In total, 100 different cars were presented in 56 frames on an exhibition area of 32,000m².

In addition to the frames, expomobilia also designed and built the Collectors Lounge and the Mall.