BMW (Schweiz) AG

BMW as sponsor at the White Turf

Tradeshow | Event

Event construction at up to -20°C

Against the spectacular mountain backdrop of the frozen Lake St. Moritz, the international horse race “White Turf” takes place every year in February. BMW Switzerland is involved in White Turf as a sponsor and will be presenting its new 8 Series in 2020.

Nordic Design Scenography

For the third time in a row, the expomobilia team had the opportunity to help shape the presence of the car brand at the horse race. Nordic Design was chosen this year for the scenography and interior design of the VIP tent: light wood, warm light and simple decorative elements. Inspired by the exhibited vehicles, the colour Ametrin metallic was incorporated into the interior.

Nordic Design scenography and interior design

Exhibition by Rolf Sachs

While the VIP tent is mainly reserved for the catering and entertainment of the invited guests, the second tent accommodates an exhibition of a special kind. The artist Rolf Sachs presents “Dynamic Focus”. These works are photographically staged portraits of famous people on the BMW Driving Range in Maisach.

In St. Moritz, expomobilia is responsible for the interior fittings of the two BMW tents as well as for setting up the vehicle platforms on an open lake area. The team had to adjust to temperature fluctuations of minus 20° to plus 10° degrees.