Expomobilia brought the impressive BMW MINI stand to life at the auto show for the very first time. After our experience in Shanghai, Beijing presented a whole new set of challenges – from strict regulations to complex requirements. It’s exactly these kinds of projects that drive us and make our work so uniquely exciting!
Stand size
273 m²
Scope of services
detailed planning, production, installation of the exhibition booth; communication with organizer and other third parties
Highlight
A MINI Aceman was spectacularly mounted on a six-meter-high structure – tilted in two directions!
The biggest challenge: positioning the car with a custom-made steel frame and a crane down to the millimeter – despite the limited space inside the exhibition hall. And as if that weren’t enough, we also had to convince the neighboring stand to temporarily remove its flooring. True teamwork – for an unforgettable showcase!
