The Beijing Auto Show is the stage of the global automotive industry – and together with the BMW Group, Expomobilia made a bold statement. With a premium exhibition concept, we brought the BMW brand to life and made its leading position in the industry tangible.
Sophisticated design, luxurious materials, and meticulous details created a stage that perfectly blended elegance and innovation. As general contractor, Expomobilia transformed visions and renderings into precise execution plans, managed key production, ensured seamless build-up and dismantling, and coordinated with all partners – delivering a trade show presence that left a lasting impression.
Booth size:
1'457 m²
Scope of work:
Planning and full implementation of the exhibition booth
