BMW (Schweiz) AG

BMW Brand Experience Center – MINI

Brand | Experience World

Spot on – for the new MINI model

expomobilia was once again commissioned by the BWM Group Brand Experience Center in Dielsdorf to showcase one of their latest models.

For the pre-launch of the new all-electric MINI, the expomobilia team transformed the showroom into a closed room.

A success story

Based on an existing concept from the Munich headquarters, the Expomobilia team created a photo wall for the entrance of the Closed Room. The history of the MINI was illustrated with pictures and newspaper clippings.

The agency staff installed the platform cladding, decoration and lighting in the Closed Room. The latter posed a particular challenge because of the short time that was allocated for the implementation of the concept. The end result is impressive and has attracted many visitors to the BMW Group Brand Experience Center.