Citizen Watch Group

Time Theater

Brand | Experience World

Celebrating Time

“We Celebrate Time” was this year’s motto of the Citizen Watch Group at Baselworld. The stand concept for this was developed by the renowned studio Tsuyoshi Tane Architects from Paris. expomobilia was charged as a general contractor with the realisation and assembly.

Inspired by Antiquity

As part of the 100-year jubilee, a stand open to customers was created with the Time Theatre. The aspect of the open space, in the style of a Greek arena, is reflected on both floors. From the offices on the first floor, the visitors, the audience, can follow all the events and animations on the stage through the windows. Beneath the arena, a corridor with an arched aluminium surface from Homopal and display cabinets, connects the two Citizen and Bulova stands.

100,000 clockworks integrated into an impressive light installation transform light into time.

Light Show with 100,000 Movements

Apart from the space, light also plays a central role. The brilliant light installation, with 100,000 painstakingly-positioned hanging clocks gave the visitors an impressive, geometric spatial experience and “converted” light into time.