At this year’s Spring Racing Carnival in Melbourne held at the beginning of November, the creative hats of the visitors were not the only eye-catching things on display. There were also the exquisite sponsor pavilions. The Kennedy Luxury Group relied on a design by the architects from La Cellula Lab, which transported visitors to a modern-day equestrian wonderland.
As general contractor, Expomobilia was responsible for implementing the intricate design of La Cellula Lab. The contract included project management, engineering, production, transport to Australia, and on-site supervision of the installation. The Expomobilia team faced two challenges at once. First, the project had to be implemented according to Australian standards and each element had to pass through Australian customs on time. This left only eight weeks to plan and produce the project. Second, the pavilion is to be used over a period of five years, which means that the construction had to be of such high quality that the pavilion could be erected and dismantled several times. A balancing act that the Expomobilia team mastered with flying colors.
At the World Exposition, Switzerland takes visitors on a journey of discovery through its alpine hiking paradise. The «Reflections» pavilion is divided into three dramatic acts and welcomes guests from afar with a national Swiss cross reflection, that is visible in the roof construction. In the first open-air act and protected by parasols, visitors become familiar with traditional Swiss values. The actual entrance to the pavilion then appears in form of a crystal cave. In the second act, visitors can hike through a sea of fog, climbing up to the summit with breath-taking panoramic views of the Swiss mountains whilst discovering «opportunities and possibilities». The third act, an exhibition area on the ground floor, exhibits innovations from Swiss companies and start-ups.
MCH Live Marketing Solutions AG and Expomobilia are successfully on track for the World Exposition. Following the mandates for the pavilions from Finland, Holland and Norway, the award of the «Präsenz Schweiz» contract by the Swiss Federal Department of Foreign Affairs (FDFA) is a great honour: «We are extremely pleased to be able to make Switzerland's official appearance at the World Expo in Dubai. Expo 2020 focuses on sustainability, for which Switzerland is a highly credible country», enthuses Florian Faber, CEO of MCH Live Marketing Solutions Ltd. The design concept was created by Zurich-based «OOS Architekten» in collaboration with the three-dimensional communication studio «Bellprat Partner» and «Lorenz Eugster - Landschaftsarchitektur und Städtebau». As implementation partner, Expomobilia is responsible for the entire construction of the design concept. «As a renowned Swiss company, we are very proud to have received the mandate for the Swiss Pavilion in Dubai following our work for them at the World Expo 2017 in Astana», reports Roger Kornmayer, Head of Pavilion Department at Expomobilia AG.
Together with the design team of “Rintala Eggertsson Architects” from Oslo and the live content specialists “Five Currents” from Los Angeles, Expomobilia will be responsible for all construction activities in its role as general contractor. The close relationship between Norwegians and the ocean living environment with its maritime treasures will take visitors to the pavilion on a journey through an underwater world. The pavilion made from aluminum and glass panels is externally reminiscent of a ship and will boast an interior based on an underwater topography. With sophisticated light technology, the pavilion will have sleek furnishings: New technologies and innovations from the field of event technology will capture the atmosphere and allow visitors to immerse themselves in the ocean experience. Digitally guided tours will provide an insight into an often hidden world and allow the topic of sustainability to be explored. Fishing and the rich maritime culture are to be brought to life both physically and with augmented reality. .
Florian Faber, CEO of MCH Live Marketing Solutions AG, is delighted about what is already the third pavilion project in Dubai: “We had already been able to announce our role as general contractor for the construction of the Finnish and Dutch pavilions. For “Innovation Norway”, we will also take on responsibility for general project management with respect to the spatial and scenographic representation of Norway at the 2020 World Expo. This is a great honor for us and will once again showcase our global expertise in producing sustainable brand staging solutions on the world stage. Norway’s pavilion will bring visitors under the spell of the ocean and its underwater world.” As a market leader in modular construction, Expomobilia is committed to sustainability. The plans for the pavilion, which is modeled on a ship, do not involve the elaborate fixed anchoring of the pavilion in the foundation, meaning hardly any concrete is required. Following the World Expo, it will be possible to reuse practically all of the construction elements. Norway attaches great importance to ensuring the highest possible sustainability ratio – a credo that Expomobilia has also maintained for a number of years.
A consortium comprising Expomobilia, V8 Architects, Kossmann.dejong and Witteveen+Bos has been selected to design and construct the Dutch pavilion in Dubai. The award was made following a European tender procedure with a total of eleven consortiums participating.
The winning bid will give the Netherlands a pavilion that stands out when it comes to circulation and the use of innovative, sustainable technologies. The pavilion is to feature a circular climate control system, seamlessly integrating it with the Netherlands' chosen theme: 'Uniting water, energy & food'. Visitors from both the private and business spheres will be treated to an intense sensory experience of natural phenomena, while the overall architectural appearance is to be a statement in the Dubai surroundings. In addition to designing and constructing the pavilion, the consortium will also be responsible for circular maintenance and dismantling. The design was presented in December 2018.
The consortium brings together the necessary expertise for the project, with experience in pavilion construction (Expomobilia), architecture (V8 Architects), interactive visitor experiences (Kossmann.dejong) and integral installation and construction engineering (Witteveen+Bos). The team can also boast a strong network in Dubai and close collaborations with Dutch start-ups and innovations.
The 35th universal exposition will take place in Dubai from 20 October 2020 until 10 April 2021. This will be the first time an international exposition is held in the Middle East. Some 170 participating countries will present ideas, innovations and technologies inspired by the Expo theme 'Connecting minds, creating the future'. The Dutch participation aims to offer a platform to Dutch stakeholders from both public and private sectors, helping them to strengthen their networks and positioning in the Gulf region – not just during the EXPO but also during the lead-up to the event.
For mire information about the Dutch representation, please visit:
“Snow Cape” is the name of the building with which Finland is going to present itself at the World Exhibition 2020. Inspired by the white blanket of snow which covers the Finnish landscape in winter, the Finland Pavilion resembles a white tent made of snow. The visual identity of Finland Pavilion is incorporating both Finnish and Arabic cultures, starting with the main entrance which gives an impression of arriving in an Arabic tent. Finnish natural design and innovation is combined with Arabic visual features. Finnish components and materials have played an important role in the design of the Snow Cape pavilion. Finland has a unique and extensive tradition of design and architecture. The pavilion may be viewed as a design object relating to the history of this heritage. Within the complex and visually noisy Expo environment, Finland Pavilion offers clarity and serenity. From outside the shape is simple but refined. In the middle of pavilion, a dynamic wooden space “Gorge” is carved into the building, offering Expo visitors a pleasantly cool and shady retreat. The “Gorge” also relates to the unique Finnish history of innovation, which often requires thinking “out of the box”, with elements of surprise. In the pavilion, the surprise is the wooden heart and exhibitions inside. In addition, Finland pavilion is a place representing Finland's closeness to nature and personal exchange, in accordance with the motto of the EXPO 2020: “Connecting Minds, Creating the Future”.
From 20th October 2020 to 10th April 2021, Dubai will host the next world exposition. More than 180 countries will be taking part, under the theme "Connecting Minds, Creating the Future”. EXPO 2020 is the first world expo in the Arabic-speaking region. The organisers expect that about 70 percent of the visitors will come from other countries.
On behalf of Business Finland, the project team called “Finland Pavilion building team” – consisting of the companies Expomobilia, JKMM Architects, Factor Nova, Beyond Limits and FiveCurrents is responsible for the planning and construction of the Finnish pavilion building in Dubai. The concept, planning and execution of the Finnish pavilion building are being undertaken by JKMM Architects (Helsinki, Finland) and Expomobilia - MCH Live Marketing Solutions AG (Zurich, Switzerland). JKMM Architects with help of FiveCurrents and Factor Nova have put together the design concept for the building and Expomobilia, as global general contractor, is looking after the overall planning and project management in the implementation process. The partners Factor Nova (Finland), Beyond Limits (UAE) and FiveCurrents (USA) have an advisory and support role across all phases of the project from design to delivery.
As part of Baselworld 2019, we assumed responsibility for the plaza area. During the event, the press centre, restaurants, the 'Pocket Park' miniature park, platforms and press associations were located here. The Plaza space had a total area of around 3,150 m2. Our assignment included the implementation of the design by Dany Waldner's architects. With the exception of the section for the press associations, all elements of the plaza were built according to the same principle using 7m high steel components. Our team demonstrated excellent change management skills during the numerous adjustments over the course of planning and construction. The project was calculated from the end of October 2018 and then implemented from December using rolling wave planning. The construction phase ran from February 2019 to the opening of Baselworld on 21 March 2019.
During the construction of the ‘Stücki Park’ shopping centre in northern Basel, the so called village, a 3-storey high installation, was erected beneath other elements. Expomobilia was hired as the general contractor. We were responsible for the complete load-bearing structure in steel / wood elements as well as the walnut wood façade of the ‘Stücki Village’.
An attractive and versatile meeting place was created, boasting a modern wooden look with shopping and activity offers, restaurants, doctor & dental practices, physio practitioners and coworking spaces. Due to its refit vision, the cube-shaped building in the heart of the old shopping centre, designed by the renowned Diener & Diener architects, was an extraordinary structural engineering project even for our experienced project managers.
Expomobilia implemented the components of the ‘Stücki Village’ as described above as general contractor under the management of the total contractor S+B Baumanagement AG. Within just five months, we brought the highly complex project to completion. Stücki Park remained open throughout the entire construction phase. The tight schedule, the construction during ongoing operation and the small logistics area for the building material required flexibility and innovative thinking skills from all team members.
This project demonstrates that Expomobilia can also professionally implement any building construction projects.
We are very proud and happy about the two received awards for the Swiss Pavilion at EXPO2017 in Astana. The Golden Award has been awarded by the renowned BIE (Bureau International des Expositions) in the category "Development". The silver award was given in the "Best Presentation" category. An international jury of nine members visited each pavilion of the 115 countries and the 22 international organizations participating in Expo 2017 Astana. In four different categories, depending on the size of the participation in the country, the official participant prizes were awarded either for exhibition design or for the development of the theme "Future Energy".
Extract from the jury evaluation:
Swiss Pavilion @ EXPO2017 in Astana: The project’s theme is “Nature in Motion” and is being jointly organized by us – general contractor for temporary constructions such as pavilions and trade fair booths – and the renowned design and architecture firm Atelier Oï based in La Neuveville. The aim was to create an entertaining and interactive exhibition where visitors can test and experience their relationship with energy in intelligent and efficient ways. This intuitive creative concept will also demonstrate how each and every one of us can make a small contribution towards the creation of something huge.
The exhibition at the Swiss Pavilion was divided into four chapters and distributed across a total area of 460 m².
Expomobilia’s VIP platform concept impressed the event’s organisers with its unusual design. It involved repurposing old shipping containers to create a bar and storage area and, at the same time, to help support the platform itself. The engineers from Expomobilia carried out a structural analysis of the concept and took all the safety measures that are needed on such a busy event site.
When combined with the supporting framework, the result was an attractive urban structure that fitted in perfectly against the varied artistic backdrop of the Badenfahrt event.
Expomobilia built the structure in only two days, which allowed all the other construction work for Badenfahrt to go ahead on schedule. The members of our project team were particularly pleased by the obvious satisfaction of the organisers and the positive response from visitors. We are proud to have been commissioned to build the main VIP venue at such a prestigious event.
Halle 622 in Zurich’s Oerlikon district was built by ABB Switzerland and until 2012 served as a production facility for high voltage apparatus. Following their conversion in autumn 2016, this collection of former industrial buildings were reopened in February 2017 and run by MAAG Music & Arts AG as a multifunctional event and concert location. As General Contractor, Expomobilia was responsible for managing the entire project, including the detailed planning, feasibility studies, construction and onsite assembly.
Silber Xaver Award 2017 in the category „Best Supplier Services.