To reach customers in a time of no trade fairs, Kraussmaffei HighPerformance AG presented its new product in its own production hall. Our team built an exhibition stand as a showroom, enabling presentations in both virtual and on-site formats. More than 130 online meetings and 30 physical product presentations took place in the showroom over seven months.
Product launch and Covid-19
KraussMaffei had a lot planned for 2020. To launch the new NETSTAL PET-LINE, the Swiss company planned appearances at various trade fairs as well as its own customer events. Until now, customers from all over the world have travelled to Näfels, Switzerland, to see the machines in action. The Covid-19 restrictions led the company to switch to a new format – hybrid product demonstrations on its own premises.
A showroom in the company’s own production hall
To give the new machine the right setting, a showroom was designed, based on a trade fair stand concept. It was a placed directly in the company’s own production hall. The Expomobilia team was responsible for planning and building the showroom. Our team built the structures to the millimeter – fitting it in between posts, shelves, power cables and around the PET-LINE machine itself. The upper floors of the stand was custom-made so that the crane mounted under the roof could move above the structure.
More than 130 product presentations in a hybrid format
The showroom went into operation in mid-September 2020. Within seven months, 30 physical product presentations and more than 130 online appointments took place. The latter were conducted by the sales team with a tablet via Zoom or Teams in the showroom, showing and explaining the PET-LINE machine live in operation.
“Above all, the product presentation by digital means proved its worth.”
Christine Blumer, responsible for event marketing at Kraussmaffei, looks back with satisfaction: “Of course, we are looking forward to meeting our customers again at trade fairs and physical events. But for the future, we will certainly maintain the flexibility to be able to switch between virtual and real or to combine both formats.”