Gurtner Baumaschinen at Baumag

Our team designs the new show concept for Gurtner Baumaschinen AG open on three sides. The impressive machines weighing several tons are staged with spots from the ceiling and make the hearts of technology fans beat faster. The rear wall, which is almost five meters high, leaves plenty of space for branding in line with the new corporate identity. In the meeting zone, furnished with gray carpet and round tables, the consultants sit together with interested visitors.

From January 26 to 29, the Swiss construction scene met at Baumag in Lucerne. With 180 exhibitors on site, the 20th edition of the Swiss trade fair for construction machinery, construction equipment, and tools was completely booked out. Gurtner Baumaschienen AG was there presenting its machines.

An open show concept

Gurtner Baumaschinene AG tasked our team with designing and building their new exhibition stand. The concept had to be adapted to new circumstances and implemented according to the company’s updated corporate identity. The design also considered the stand’s location. Open to the corridors on three sides, it offered maximum access to its visitors. The nearly five-meter-high rear wall offered ample room for branding. With its grey carpets and round tables, the area in front of the rear wall brought together consultants and their clients.

In the spotlight: The construction machines

More than half of the stand’s 182 m2 footprint was occupied by construction machines. Spotlights showcased the machines, highlighting them from above. The exhibition featured four construction machines ranging from an approximately 6.6-ton loader to an electric steamroller.

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Gurtner Maschinenbau AG  

Gurtner Maschinenbau AG sells and rents machines for road construction and the mining industry. The Swiss company is represented at four locations and has been active in the construction industry since 1963.

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