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Turning a large trade fair stand of TRUMPF's parent company in Germany into a stand design with dimensions reduced by about 102 cm for the trade fair display in Switzerland – this was the task assigned to Expomobilia.
An open design of exhibition stand that is really accessible for customers
In accordance with the "Get connected" trade fair motto and the plans of TRUMPF's parent company, the stand was deliberately built in an open-plan design so as to create lots of space for interactions with customers. This is because TRUMPF uses sample parts to demonstrate specific solutions in line with customers' wishes for each respective situation. The consistent brand promotion throughout the trade fair also included the logo being visible from anywhere in the exhibition hall and all the main wall surfaces displaying TRUMPF wall graphics.
Expomobilia's production department in Effretikon manufactured all the furniture in line with the German functionality requirements for the visuals at the Swiss trade fair, and it also stores it between trade fairs. The fact that the TRUMPF Schweiz AG trade fair stand had to be about 102 cm smaller in all dimensions than the one in Germany was a challenge – but thanks to our excellent working relationship with TRUMPF we came up with a great solution. Or to put it in the words of Natascha Brügger, Trumpf's Marketing and Communications Manager: "There's an art to bringing together TRUMPF emotions and skills in a small space".
At this year’s Auto Expo from February 8th to 11th, 2018 in New Delhi, Renault presented the newest drafts out of the Renault India Design Academy from Chennai and Mumbai. Four young designers were trained for seven months and exhibited their models at the Auto Expo. The talented automotive designers were recruited exclusively through Renault's social media channels.
Renault won the Best Pavilion Car Award from the CNC Auto Expo Awards for Excellence 2018 for its dynamic and modern booth concept, which included a VR experience and bump design. The jury was clearly impressed by the concept car, which was produced entirely in the Indian design centre. The Trezor concept for the electrical GT car series also impressed with its inviting style and unforgettable driving fun. The inspiring bump design, honoured with the Red Dot Award in 2013, transmitted the feeling of movement to users in an impressive way. This design with curved floor surface and dynamic lighting concept was used for the last time at this year’s Auto Expo.
The 16th Art Basel Miami Beach exhibition will take place at the Miami Beach Convention Centre in Florida from 7 to 10 December 2017. Every year Expomobilia provides the infrastructure for the exhibition, including floors, walls, lighting and decorative elements. Art Basel Miami Beach is the world’s largest temporary museum and hosts almost 300 international galleries and 4000 artists.
Igeho is the most important international exhibition for the hotel, catering and take-away industries and the care home sector in Switzerland. It takes place from 18 to 22 November 2017 at Messe Basel. Expomobilia provides comprehensive stand solutions at the largest event for the hospitality industry, where its customers include Pistor, Prodega, Hotelleriesuisse, Campus, Kocharena and many more companies.
In the past “Badenfahrt” referred to the journey to the spa resort of Baden to take the waters. It is now the name of a festival held in the town every ten years which has around one million visitors who come to enjoy the party atmosphere and the hospitality. Expomobilia impressed the organisers of Badenfahrt with its VIP platform concept. Old shipping containers were repurposed to create a bar and storage area and, at the same time, to help support the platform itself. When combined with the supporting framework, the result was an attractive urban structure that fitted in perfectly against the varied artistic backdrop of the Badenfahrt event.
Artists, collectors and many prominent figures from the cultural scene came together in Basel for the 48th staging of the world’s most important fair for the international art market.
The 20th and 21st century artworks on show at this year’s Art Basel attracted more than 95,000 visitors.
Every year, Expomobilia takes responsibility for the infrastructure of the event, including floors, walls, lighting etc., and creates the world’s largest temporary museum, which houses 300 galleries and the works of 4000 artists.
We are pleased to announce that we have won two of the prestigious XAVER awards.
On 18 May 2017, the Expo-Event.Live Communication Association once again recognised the high-quality work of event agencies, trade fair organisers, promotion companies, suppliers, exhibition centres, venues and their customers.
In the “Best Supplier Services” category, the jury presented us, Maag Music & Arts AG and Winkler Multi Media Events AG with the silver award for our Box-in-the-box-concept, project. We received the bronze award, together with Swisslos, Contexta AG and Rufener Events, in the “Best Consumer/POS Event” category for our Schweizer im Goldfieber (Swiss gold rush) project.
Baselworld 2017 took place from 23 to 30 March. At the world’s most important watch and jewellery fair, Expomobilia once again designed and built top-class stands to the highest standards of quality. More information
Halle 622 in Zurich’s Oerlikon district was built by ABB Switzerland and until 2012 served as a production facility for high voltage apparatus. Following their conversion in autumn 2016, this collection of former industrial buildings were reopened in February 2017 and run by MAAG Music & Arts AG as a multifunctional event and concert location. As General Contractor, Expomobilia was responsible for managing the entire project, including the detailed planning, feasibility studies, construction and onsite assembly.
The crane rails, ventilation ducts, offices, partition walls and production machinery were removed from the old industrial buildings so that new heating, ventilation, fire prevention and drain systems could be installed.
The building has been left in its original form and a shell or box made from wood has been constructed inside. The wooden box (13 metres high, 23 metres wide and 70 metres long), consisting of pillars and beams made from glued laminated wood that have been filled in with multi-layer wooden wall panels, performs a decorative function and provides sound insulation.
The box-in-box concept combines multi-functionality and character. Many parts of the building have been deliberately left in industrial chic style.
One special feature is the gallery on the top floor. It has 312 seats on a telescopic stage and can be retracted when it is not needed. Containers are used to house the sanitary facilities and the catering and backstage areas, which are temporary and can easily be moved, just like the entire location.
With a total area of 4200 square meters, Halle 622 is the perfect venue for fairs, exhibitions, conferences, AGMs, gala dinners, corporate events, shows and concerts. Its capacity of up to 1500 people for business events and seating capacity of 3500 for concerts, etc. make Halle 622 ideal for almost any kind of function.
A further advantage for this new event venue is its central location right next to the station in Zurich Oerlikon, which gives it excellent links to public transport, as well as plenty of parking options and hotels nearby.
Live marketing and event company MCH Global continues its international expansion with the official opening of its first branch in the UAE.
The new office location positions MCH Global as a strong business force in the region, with a prime real estate location downtown Dubai near Burj Khalifa.
Vimal Vinod will run the Dubai office as the UAE General Manager. Vimal Vinod joined the MCH Global team in December 2016 and looks back on an experience of 8 years in the live marketing sector in Dubai.
Strategically located between Europe, Africa and Asia, Dubai is a large hub for international events and is known for its “first in everything” experiences. The opening of MCH Global’s Dubai branch allows the global company to formalize the link between their existing Shanghai office and their Zurich headquarters.
Jean-Marc Devaud, President MCH Global and CEO Live Marketing Solutions MCH Group confirmed: “With this investment, we can further develop our successful business relationships in the region and better meet the regional requirements and needs of our national and international customers.” The official opening event on January 25th 2017 drew more than 100 guests from the greater Dubai area, included members of the Swiss, the Dutch, the Belgian, the Austrian, the Canadian, the Spanish and the Finish Business Councils. Marine Célia Hamou, Managing Director MCH Global, gave a thought provoking presentation on trends in live marketing and events to round out the evening.
MCH Global is part of MCH Group AG, Switzerland’s leading fair, event and activation experience company. MCH Global continues to expand internationally to provide comprehensive live and event solutions and deliver extraordinary customer experiences around the globe.
Expomobilia was contracted by Standing Ovation, the company responsible for designing and organizing the event on behalf of ABB, to provide a number of services.
On Site, from left to right side:
Yvonne Chen, Regional Director Asia Expomobilia - MCH Live Marketing Solutions AG
Jean-Marc Devaud, CEO Live Marketing Solutions
Marine Hamou, Managing Director MCH Global AG
Florian Faber, Managing Director Expomobilia - MCH Live Marketing Solutions AG
We are very happy and proud to announce the inauguration of our new subsidiary in Shanghai. This step enables us to expand our strong presence and geographic reach in Asia. “Our experts have been active for our clients in China for more than 10 years,” says Florian Faber, Managing Director of Expomobilia - MCH Live Marketing Solutions AG. “With our investment in this strong market, the new location in the heart of Shanghai and our local team, Expomobilia can further develop its successful business relationships and better meet the regional requirements and needs of our national and international customers.” Under the leadership of Yvonne Chen, Regional Director Asia, the Expomobilia subsidiary will launch with a team of project managers with profound knowledge of trade fair booth and pavilion construction as well as extensive technical expertise. "Two years ago, Expomobilia launched a new office in Hong Kong, and I am very pleased that Yvonne is taking on this new challenge and continuing to expand Expomobilia’s success," asserts Florian Faber. "Our highly qualified team and the synergy between colleagues in Hong Kong and Effretikon will allow us to confidently support and assist international and local customers with our expertise, multilingualism and direct execution of constructions on site," says Yvonne Chen.
In its new VIP Lounge, Swiss cigar producer Oettinger Davidoff AG is presenting the Davidoff Art Initiative and the company's products at the Art Basel shows. To create the appropriate atmosphere, the traditional techniques of tobacco-growing and cigar production have been visually incorporated into the lounge created by exhibition-stand builders, Expomobilia. The Caribbean feels particularly close here. The newly designed lounge was set up for the first time in the Collectors' Lounge at Art Basel in Hong Kong and was used again in 2016, at Art Basel in Basel. It is also being shipped to Florida for the Miami Beach show in December. Designed by the celebrated Atelier Oï of La Neuveville in Switzerland, the lounge was built by exhibition stand builders Expomobilia of Effretikon. For further information, go to: MCH Group Blog
The MCH Group is celebrating its 100th birthday in 2016. It was in 1916, with the first “Samples Fair”, that the foundation stone was laid for the successful international group of companies that we are today.
Highlight of this anniversary year: the employees’ anniversary celebration at the Event Hall in Basel
This colorful and eventful party on 9 September featured rapper Knackeboul, who MC’d the evening, the show acts Traktorkestar, Stickstoff and the rapper FABE, aka Kevin Messerli (with Stephanie), and DJ LukJLite.
And of course we shouldn’t forget to mention the happy winners of the great MCH Challenge, who were presented their awards by René Kamm himself.
That this was a really special evening was down to the perfect organization, so our grateful thanks to everyone at MCH Group, Rufener, Winkler and Expomobilia who helped bring it about!
For world fairs, Expomobilia has already constructed a large number of temporary structures in the form of city pavilions and other specialist buildings. Our experience from a wide range of pavilion projects allows us to provide a reliable service and solutions of a high architectural quality. Our employees have extensive international experience and specialize in creating complete solutions, carrying out feasibility studies and implementing large-scale projects.
The site intended for EXPO 2017 is in the south-eastern part of the government district of Astana, which has been constructed since 1998. The theme of the next world’s fair is “Future Energy: Action for Global Sustainability”. The focus in Kazakhstan will be on providing an adequate, secure supply of energy in developing countries and on the transition from conventional to renewable energies. The theme of “Future Energy” is said to be “humankind’s greatest challenge”.
We have 40 years’ experience of building pavilions and exhibition structures all over the world. This allows us to construct buildings to high architectural standards, working with our global network of partners. With sites in Asia and our head office in Switzerland, we can guarantee to provide a high-quality, cost-effective service and to deliver on schedule.
More about the history of World's Fair: