LUXURY – TEMPORARY ARCHITECTURE

High-end exhibition stand construction: Expomobilia designs and installs complex exhibition structures to the highest standards at watch and jewelry shows worldwide, including Baselworld, the most important of them all, JCK in Las Vegas and Watches and Wonders in Hong Kong.

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Citizen / Bulova

Exhibition Stand "Time Theatre" at BASELWORLD 2018

"We Celebrate Time" was this year's motto of the Citizen Watch Group at Baselworld. The stand concept for this was developed by the renowned studio Tsuyoshi Tane Architects from Paris. Expomobilia was charged as a general contractor with the realisation and assembly.

Arena 2.0: Open exhibition stand inspired by antiquity

As part of the 100-year jubilee, a stand open to customers was created with the Time Theatre. The aspect of the open space, in the style of a Greek arena, is reflected on both floors. From the offices on the first floor, the visitors, the audience, can follow all the events and animations on the stage through the windows. Beneath the arena, a corridor with an arched aluminium surface from Homopal and display cabinets, connects the two Citizen and Bulova stands.

Light show with 100,000 movements

Apart from the space, light also plays a central role. The brilliant light installation, with 100,000 painstakingly-positioned hanging clocks gave the visitors an impressive, geometric spatial experience and "converted" light into time.

Swarovski

The sparkling crystal world of Swarovski

Wings of sparkle: a sparkling crystal world designed by Tokujin Yoshioka, Japan. Swarovski is represented on the curved facade by 253,000 hexagonal chrome reflectors, 24,800 of which are fitted with computer-controlled leds. As General Contractor, Expomobilia is responsible for the planning, production and installation of the Swarovski pavilion. Being modular, the two-story structure is easy to store and has been reconstructed for Baselworld each year since 2013.

Baselworld Swarovski exhibition booth by Expomobilia

Swarovski Baselworld 2013 Messestandbau by Expomobilia

Swarovski Exhibition construction Baselworld by Expomobilia

Carl F. Bucherer

Tradition and the power of innovation

Carl F. Bucherer is an independent Swiss watch brand, and has been in the ownership of the Bucherer family since its founding in 1888. The stand design for Baselworld reflected the slogan “Feel at home”, and was conceived and implemented by Expomobilia in collaboration with La Cellula Lab.

Carl F. Bucherer Baselworld 2013 Messestandbau by Expomobilia

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IWC

IWC 2015 moderner Messestandbau by Expomobilia

IWC 2015 originelle Projektleitung by Expomobilia

WATCHES&WONDERS

This fair is a "first-of-its-kind" event in Asia. The Watches & Wonders pulls watch lovers from all over the region and presents an unparalleled selection of exquisite watches. Also they can be a glimpse of the splendor of fine watchmaking grant. For IWC Schaffhausen we could plan, produce and implement the stylish interior in Hong Kong.

IWC 2015 originelle Standbauprojekte by Expomobilia

IWC 2015 Erfahrung Messebau by Expomobilia

IWC 2015 Ausgefallene Messestände by Expomobilia

INVICTA

The two-story, 420 square meter stand was designed as a reusable pavilion.

Expomobilia has managed its implementation at Baselworld, including logistics and storage management, since 2013. Vibrant colors and shapes from the London-based design team Bosé Collins: Invicta has established itself as one of the fastest-growing brands in the sector, and this is reflected in the way bright, brash colors are used on its stand to convey its corporate identity. The curved shapes lend even more power to the design, lighting up the three-dimensional structure to create a real eye-catcher.

Expomobilia designs and builds the stands for the most important art and design fairs on three continents.

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R2 Trade Apart & Elixa

Apart Elixa pavilion construction Baselworld by Expomobilia

From Design till storage: all by Expomobilia.

R2 Trade is a successful distributor of various brands of watches and jewelry. As a member of the Apart group, a leading jewelry company in Poland, it has a comprehensive range of products covering the entire market. Since 2015, Expomobilia has been taking a similarly comprehensive approach to the R2 Trade’s stand concept at Baselworld. With its unique façade made from beveled metal strips, the two-story stand has a pleasingly bright and shiny look.

RONDA

Elegant lines & soft colour accents

Expomobilia has been responsible for all the planning and reconstruction for Ronda’s exhibition project since 2013. Ronda is one of the largest manufacturers of high-precision, innovatively designed electronic clock movements in the world, and has always been dedicated to “time”. At Baselworld, however, one’s attention is drawn less to time than to the spacious and comfortable lounge, with its soft shapes and colors.

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Bulova

Design: Bosé Collins London; Construction: Expomobilia

Bulova is a American/Swiss watch manufacturer which made its name through the creation of the tuning-fork watch Accutron. The Bulova signature style is one of straight and elegant lines, and this is reflected in its reusable stand concept at Baselworld. The stand captivates with its glamor and precision down to the last detail, just as Bulova’s watches do.

Louis Erard

Construction and installation since 2013: Expomobilia.

In 2013, Louis Erard celebrated 80 years of mechanical watchmaking. To mark this anniversary, the new “Excellence Collection” – a mixture of tradition and modernity – was presented at Baselworld for the first time. The exhibition stand was designed by the prestigious design studio Atelier Oï of La Neuveville and constructed, installed and reconstructed at Baselworld by Expomobilia .