Expomobilia was once again commissioned by the BWM Group Brand Experience Center in Dielsdorf to showcase one of their latest models. For the pre-launch of the new all-electric MINI, the Expomobilia team transformed the showroom into a closed room.
Based on an existing concept from the Munich headquarters, the Expomobilia team created a photo wall for the entrance of the Closed Room. The history of the MINI was illustrated with pictures and newspaper clippings. The agency staff installed the platform cladding, decoration and lighting in the Closed Room. The latter posed a particular challenge because of the short time that was allocated for the implementation of the concept. The end result is impressive and has attracted many visitors to the BMW Group Brand Experience Center.
Nissan and Expomobilia have a long-standing partnership. Our team has been collaborating on projects with the Japanese car manufacturer for 27 years. So, Expomobilia team received the mandate for Nissan's appearance at the Dubai International Motor Show 2019.
Expomobilia designed the exhibition in accordance to Nissan’s official Motorshow Guidelines, enabling them to shape and develop the exhibition space spreading across more than 1000 square meters. A majority of that space was given to the show stage and the exhibition area for Nissan's vehicles. The activation at the exhibition stand organized by our partner agency MCH Global Dubai was well received. The activation created a link between Nissan’s presence at the Motor Show and the Dubai Expo 2020 in Dubai, for which Nissan is the official automotive partner . In addition to a replica of the EXPO 2020 Mobility pavilion, visitors to the motor show were able to stomp on illuminated tiles and thus fill a virtual cup of coffee with electricity. Once the cup was filled, it could be exchanged at the next counter for a real cup of coffee, on which a selfie of the respective stand visitor was printed.
The harmonious concept ensured a steady stream of visitors throughout the Motorshow.
We acted as general contractor for the Infiniti stand, Nissan’s luxury vehicle division. The unique concept was created by the renowned architect Kengo Kuma. The stand represents a new interpretation of Japanese design. Its essence is inspired by traditional origami elements. Guests had the opportunity to give this activity a try during their visit. State-of-art computer planning tools were used to create a light sense of organic space. When you are inside the stand looking upwards, the ceiling structure almost feels like clouds in a landscape. It was our pleasure to support this sustainable vision at the Shanghai Motorshow 2019.
As general contractor for the stand construction it was our pleasure to build the best possible platform for Mitsubishi to present its new developments, such as the Asian premiere of the ‘e-Yi’ next-generation SUV. We constructed a 1,000m2 stand area with service and sales buildings, truss on steel supports, a ramp and roof above the main platform as well as a branding banner with backlit logos. The most unique feature of this stand was the re-usable ramp on the roof. The vehicle is mounted on a steel platform at floor level. After being lifted up, the panelling is added around it.
We were responsible for the implementation of the stand design as well as supervising all production processes in China and ensuring the highest standards were met at all times.
We won this contract through a global tender for 4 years. The decisive factor was our concept: Swiss Quality through our HQ in Switzerland and local production through our partners in China in order to offer the customer the highest quality at maximum cost efficiency.
Expomobilia implemented all the structural aspects of Renault’s display at the automotive trade fair in Shanghai. The unique brand presentation impressively communicated a sense of movement to visitors.
Expomobilia has also constructed trade fair stands for the French car manufacturer in New Delhi, Beijing, Istanbul, Moscow and more.