Against the spectacular mountain backdrop of the frozen Lake St. Moritz, the international horse race "White Turf" takes place every year in February. BMW Switzerland is involved in White Turf as a sponsor and will be presenting its new 8 Series in 2020. For the third time in a row, the Expomobilia team had the opportunity to help shape the presence of the car brand at the horse race. Nordic Design was chosen this year for the scenography and interior design of the VIP tent: light wood, warm light and simple decorative elements. Inspired by the exhibited vehicles, the colour Ametrin metallic was incorporated into the interior.
While the VIP tent is mainly reserved for the catering and entertainment of the invited guests, the second tent accommodates an exhibition of a special kind. The artist Rolf Sachs presents "Dynamic Focus". These works are photographically staged portraits of famous people on the BMW Driving Range in Maisach.
In St. Moritz, Expomobilia is responsible for the interior fittings of the two BMW tents as well as for setting up the vehicle platforms on an open lake area. The team had to adjust to temperature fluctuations of minus 20° to plus 10° degrees.
During the winter season of 2019 BMW Group Switzerland offered the opportunity to test your driving skills in the challenging weather conditions. In the winter wonderland of the ‘Flüela’ mountain pass near Davos (CH), the participants were able to try out the remarkable driving characteristics of the BMW fleet. Expomobilia developed the concept and implemented furnishing and the entire interior design covered by two 100m2 tents. We designed a new suspension construction especially for BMW for the required mounting of aluminium pictures and antique wooden frames.