With Wings of Sparkle, Expomobilia’s trade fair stand design for BASELWORLD 2013 and 2014, Swarovski impressed the Red Dot Award’s 40-member international expert panel and the Swiss Xaver Award’s eight-member jury of with its exceptional design quality.
Red Dot Product Design Award 2014:
In the current competition, the international experts of the Red Dot Design Award discussed and evaluated 4,815 entries from 53 nations. Awards went exclusively to designs demonstrating compelling quality and innovative power as well as the capacity to excite. The Expomobilia exhibition stand for Swarovski triumphed and received the coveted Red Dot quality seal.
Xaver Award 2014:
Swarovski and Expomobilia also took home the golden Xaver Award 2014 in the category Best Expo Projects. The award highlights outstanding achievements in the expo and event industry for a wider public and honours extraordinary productions and their implementation in a 3D brand experience.
Wings of Sparkle is a play on the internationally-known company logo, the famed Swarovksi swan. The light reflections and artistic approach to brilliant crystals sends the imagination on flights of fancy. The Japanese designer Tokujin Yoshioka’s inspiration is most evident in the façade: over 253,000 mirrored, hexagonal reflectors illuminated by computer-animated LEDs depict the reflection of the sun on a water surface. With a circumference of 155 metres, the round façade is an unmissable feature. The two-storey stand covers 2,000 square metres. Visitors enter the stand through two main entrances and can explore the Watches and Jewellery sections. The 21-metre long and three-metre high interior walls sparkle with a total of 34,800 Swarovski crystals, reflecting the design of the exterior walls. The development and implementation of this extraordinary stand construction was carried out by Expomobilia AG, international exhibition architects based in Effretikon-Zürich.